SUN KISSED SU MILK

Written by Lily Han

There’s a specific kind of hunger that lives in Toronto after a long winter. We're already itching for Pennie's patio to open for those pre-game nights. It starts around late March, when the sun sets at 7pm instead of 4, and people begin to emerge from their cold-weather shells, less bundled, more hopeful that the warm weather will last this time. We pretend it’s spring with iced coffees and lighter jackets, even as the wind hits our faces.

By April, patios like Paris Paris, and Soluna are half-full, even though it’s only 9 degrees and the heat lamps are still on. People are determined. Optimistic. Some would say delusional. But that’s the magic of this city—we will manifest summer with nothing but our willpower and a denim jacket.

Then, suddenly, it’s here. That first real warm day hits, shorts and dresses come out and the entire city transforms. There is colour coming back to Toronto now that the cold grey gloom passes. Queen West spills onto sidewalks. Riverdale filled with picnic blankets. Walking is the new transportation again. You hear music from open windows. You forget your jacket on purpose.

It’s not just about the heat. It’s about the ritual of becoming ourselves again but the summer version. We walk more. Linger longer. Everything softens, including our hair, which for some reason always bears the brunt of our seasonal transition. Sun, city dust, the occasional rogue sprinkle of lake water on the ferry to the Islands. It’s all part of the summer texture.

That’s where SU Hair Milk lives, not in your washroom drawer, but in your summer life. Tucked into your tote next to your sunglasses. Sprayed on before biking to the waterfront. A scent of citrus and sun protection, made for the kind of hair that’s been kissed by too many rays of sunlight and still needs to hold shape for dinner on Ossington.

As you continue to use it, you don’t really think about it until you realize your colour hasn’t faded, your ends aren’t fried, and your hair still feels like, well, hair. It protects with UV filters, hydrates without the weight, and does that rare thing, working quietly in the background while you live your actual life.

Toronto summers are short, fleeting, and full of moments you want to stretch out forever. SU Hair Milk won’t make the season longer, but it will make it a little softer. A little shinier. The way summer should feel.

So go on! Sweat it out on a rooftop. Take the long way home. Forget your hat. We’ve got you.